Apple begins taking donations for UNICEF Ukraine effort

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Apple is prompting customers to make a donation to UNICEF, with banners and notices on its web site and in some apps urging prospects to assist Ukraine.

The continuing invasion of Ukraine by Russia has caught the eye of a lot of the world, with the unfolding disaster shifting some to attempt to donate to worthy causes. To make it simpler, Apple is encouraging customers to take action through their Macs and iPhones.

From Friday, Apple has began to advertise direct donations to UNICEF throughout its platforms. On the Apple web site, a banner asks prospects to “Donate to help households affected by the disaster in Ukraine.”

The same banner is seen in Apple Information, stating Apple “has partnered with UNICEF” and to donate. Different prompts are additionally seen within the App Retailer, the Browse part of Apple Music, and the Apple TV app.

Tapping the banner whereas on an iPhone or iPad will open up the iTunes Retailer, whereas clicking on a Mac will launch Apple Music. The app then shows a immediate to donate, with a number of advised quantities within the person’s native foreign money.

The message instructs customers to pick an quantity, then to pick Donate to substantiate the transaction. Apple states that 100% of the person’s contribution will go to UNICEF.

Decreasing the friction for customers to donate is a method Apple is working to assist these caught within the disaster. On Wednesday, CEO Tim Cook dinner advised staff he would match employee donations two-to-one, as a part of an electronic mail concerning the state of affairs.

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