Creating and Advertising and marketing On-line Programs With TinyTap

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Disclosure: TinyTap is at the moment an advertiser on

In final week’s put up about utilizing TinyTap to create your individual on-line programs I discussed that there’s an choice to promote your programs to be used past your classroom. That’s what at this time’s put up is all about. On this put up I’ll define why you’ll wish to create programs on the market, how one can do it, and the variations between the TinyTap app and the Tiny Programs app.

Causes to Create TinyTap Programs for Sale
In the event you’re already utilizing TinyTap to create academic video games and programs on your college students to make use of without cost, it’s straightforward to additionally create programs on the market to others by TinyTap’s platform. You set the costs on your programs and also you earn 80% of all income generated by your programs. That’s a a lot better share than different platforms that lecturers use to promote programs and supplies. And TinyTap doesn’t cost you something to create programs on the market. In different phrases, they don’t earn something from you and your programs except you do.

Within the final week gasoline costs have skyrocketed in my space. Likewise, a visit to the grocery retailer prices much more than it did a 12 months in the past. I don’t find out about you, however my wage hasn’t correspondingly elevated. Creating and promoting TinyTap programs may very well be a great way to cowl the losses inflicted by inflation.

Tips on how to Create TinyTap Programs for Sale
The fundamentals of making a TinyTap course to promote are largely the identical as they’re for making a free course. These fundamentals are coated in final week’s weblog put up and in this video that reveals you how one can create an internet course in 5 minutes or much less.

To develop a course to promote by TinyTap signal into your TinyTap account in your net browser then click on “create course.” Then you definitely’ll undergo the straightforward steps of writing a course title, description, targets, figuring out the goal age for the course, and putting it right into a content material class. These steps are the identical whether or not the course is free or paid. If you wish to promote your course, you’ll merely click on the “premium” button and set a worth earlier than publishing your TinyTap course. See my screenshot under for extra particulars.

You’ll have seen in final week’s weblog put up and tutorial video about creating programs that there’s a subject within the course builder the place you’ll be able to embrace a promotional video on your course. In the event you’re making a course on the market, I’d extremely suggest together with a brief promotional video. The video does must be hosted on YouTube or Vimeo in an effort to embrace it in your course description. I’ll share extra about creating promotional movies a bit of later on this put up. For now, the screenshot under reveals you the place to put your video within the course builder.

The place Your Programs Are Bought
Programs that you simply mark as premium can be found for anybody to buy by Tiny Programs. Tiny Programs makes your course obtainable to be used within the net browser, on the Tiny Programs iPad app, and on the Tiny Programs Android app. Whereas anybody might buy a course, the target market for Tiny Programs is mother and father who’re in search of academic actions their youngsters can do at dwelling or wherever they’ve entry to Tiny Programs. The programs are a one-time buy, entry by no means expires, and there’s a 30 day money-back assure. See the screenshot under for particulars on the place bought programs are discovered within the net browser at

Each course that you simply create on the market by Tiny Programs is given its personal Tiny Programs store web page. The beauty of the store web page is that it’s generated for you from the data that you simply present within the course builder together with worth, age vary, variety of actions, and common course info. You don’t have to fret about designing a web page or coping with the technical facet of constructing an internet store as a result of TinyTap does all of that for you. Check out this store web page for a course about seasons or this store web page for a course concerning the alphabet to get a way of how the store pages work.

Tips on how to Share Your Course

The programs you create are given their very own course store pages. You’ll find the hyperlink to these pages in your account below “programs.” There you will see an inventory of the programs you’ve got created. Choose the course that you simply wish to share and you may see a “share” button on the backside of the display. Clicking the share button will generate the URL on your course store web page. You may place that URL wherever that you’d usually share hyperlinks together with in an electronic mail to potential course patrons who can then buy and enroll their youngsters in your course (extra about that under). See the screenshots under for particulars on the place to seek out your course store pages. This video additionally reveals you the place yow will discover the sharing settings on your course. 

Three Suggestions for Advertising and marketing Your TinyTap Programs
I’ve created and bought on-line programs for the final decade. Actually, I’ve hosted programs about advertising educating supplies and on-line programs. Listed below are my three prime ideas for advertising programs that you simply create on the market.

  • Create a video about your course. It doesn’t must be fancy. It ought to be concise. Individuals wish to know the highlights of what they’re getting once they buy your course. Create a 45-60 second screencast of your course’s highlights and on the finish embrace a name to motion like, “click on enroll to get began.” I take advantage of Screencast-o-matic to create my movies, however there are different good selections like Screencastify, iMovie, and WeVideo obtainable.

  • Ship electronic mail about your course choices! I can’t stress sufficient how vital a great electronic mail record is. By means of your electronic mail record you’ll be able to ship messages to individuals who have expressed some degree of curiosity in what you provide and direct them proper to your course. That is a lot simpler than posting on social media and hoping that the algorithm of the day places your message in entrance of the appropriate individuals.

    • Essential word about electronic mail: It ought to go with out saying, however don’t use your faculty electronic mail handle to electronic mail your college students’ mother and father about programs you’re promoting. As a substitute, construct an electronic mail record outdoors of your faculty that individuals have opted into. Attempt a service like ConvertKit that allows you to create touchdown pages for individuals to make use of to sign-up on your mailing record. ConvertKit’s free plan lets you’ve 1,000 electronic mail subscribers.
  • Don’t be afraid to inform individuals about your programs. After a decade of promoting programs, that is one thing that I’m nonetheless engaged on. Except you’re a pure salesperson, you’re in all probability like me and a bit frightened about being “that individual” who’s all the time promoting one thing. The rule of thumb is that it takes at the very least seven touches to make a sale. In different phrases, sending one electronic mail or posting a couple of instances on social media gained’t get you the outcomes you need. Use a wide range of these strategies to get these seven touches after which hold going as a result of every new contact can even want seven touches earlier than a sale.

    • A word about sharing on social media: once you share a hyperlink to your course on social media a thumbnail picture and outline preview are robotically included by TinyTap.

How programs are bought

Tiny Programs are bought by particular person store pages. The purchases are one-time purchases and course entry would not expire. Mother and father merely click on the “enroll my baby” button and full a brief two-step course of to have their youngsters entry the course. 

Get Began Constructing and Promoting Your Programs!

Head to the course creator web page to get began constructing a Tiny course to promote. Then click on “get began” and log into your TinyTap account to construct your course. Observe the steps I outlined in this tutorial however don’t overlook to click on “premium” to make your course obtainable in Tiny Programs.

Watch this video to see how I’d construct and market a Tiny course on the market.

Study Extra About TinyTap!
Over the past 9 weeks I’ve shared loads of details about creating academic video games, classes, and programs with TinyTap. All of these earlier weblog posts are listed under.


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