Creating and Delivering an Efficient Knowledge-Pushed Presentation

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Delivering an efficient knowledge-driven presentation to a reside viewers isn’t the identical as discussing technical particulars with friends or compiling a written doc. That is very true when, as is commonly the case, the presentation is for a largely nontechnical viewers. Totally alternative ways of organizing and presenting data are crucial to assist an viewers that doesn’t have your experience to do the next:

  1. Perceive what you’ve discovered
  2. Grasp the implications
  3. Take motion

You should be purposeful and diligent if you wish to develop a presentation that conveys a compelling story whereas concurrently avoiding myriad traps that undercut your credibility and restrict your affect. Knowledge literacy is a two-way road that entails each delivering and receiving data. The onus isn’t simply in your viewers to be prepared to grasp and obtain the data you present. The duty can also be on you to current and clarify your data in a means that may be successfully obtained by your viewers. My newest guide, Successful The Room, focuses on widespread errors that presenters make when delivering a knowledge-driven presentation to a reside viewers.

Though universities, persevering with schooling, and company coaching applications educate the speculation behind how one can generate analytics and knowledge, they don’t sometimes spend time on how one can successfully current that data to others. This publish will evaluate the core phases in creating and delivering a profitable knowledge-driven presentation and supply an inventory of a few of the suggestions associated to every step which can be coated within the guide.

Planning the Presentation: Reviewing Strategic Fundamentals

Whatever the viewers or subject, there are core strategic rules that underlie any profitable, reside knowledge-driven presentation. There are elementary presentation ideas that you must evaluate and account for as you design, develop, and ship your presentation. A number of the ideas you should observe on this part embrace:

  • Understand that your presentation is at the least as essential because the work behind it
  • Perceive your viewers
  • Acknowledge your duty to make your materials accessible to the viewers
  • Embrace the necessity to inform a narrative, not simply current details
  • Be your self and earn the belief and confidence of your viewers

These rules will assist the presentation creation and supply course of that follows. In spite of everything, doing an incredible job with the later phases of the method received’t make up for having a poor foundational presentation method and technique.

Planning the Presentation: Designing the Presentation

Earlier than creating any slides, you could take the time to design your presentation. It’s crucial to find out the story you wish to inform; the order during which you’ll introduce data; the extent of depth you’ll cowl; what you need the viewers to recollect; and what actions you need the viewers to take. You’ll additionally must plan how one can verbally convey all of that data.

If you happen to study to be disciplined about taking the time to design your displays, you’ll quickly understand not solely how far more efficient your displays are, but additionally that the time spent within the design part is much lower than the time wasted on revisions to a presentation that wasn’t correctly designed upfront. A number of the ideas you should observe on this part embrace:

  • Establish the kind of presentation that you simply want for every scenario
  • Decide how a lot element to incorporate
  • Make use of approaches, equivalent to animations and appendices, to streamline a presentation
  • Preserve sensible implications entrance and heart
  • Concentrate on what the viewers ought to do with the outcomes greater than what you probably did to generate the outcomes

Moviemakers don’t merely begin taking pictures scenes with no plan or script after which hope to chain them collectively after the very fact into a superb film. Moderately, they design the general story and every scene in immense element earlier than any filming takes place. You could observe this mannequin to create and ship an efficient knowledge-driven presentation.

Growing the Presentation: Wording and Textual content

Though any knowledge-driven presentation would require the event of quite a lot of figures and charts, the textual content in your slides and the way that textual content is worded are critically essential to viewers comprehension. You could get your factors throughout clearly and succinctly whereas utilizing phrases and phrasing that your (typically nontechnical) viewers can perceive. A number of the ideas you should observe on this part embrace:

  • Reduce the variety of phrases in your slides
  • Aggressively keep away from technical phrases and phrases
  • Guarantee every little thing in your slides could be simply seen by the viewers
  • Don’t depend on automated spelling and grammar checks
  • Clearly outline phrases and use these phrases persistently

Maybe the only rule of thumb is to at all times learn the content material you develop by way of the lens of the meant viewers. That viewers will probably be largely unfamiliar with the phrases and lingo that you simply and your technical friends use, so be sure you’re not displaying textual content which will as effectively be a international language to them.

Growing the Presentation: Numbers and Labels

For any knowledge-driven presentation, numbers will probably be entrance and heart. You’ll have numbers explaining yourwork, numbers summarizing your findings, and numbers quantifying the potential affect of these findings. You have to know how one can make these numbers audience-friendly. A number of the ideas you should observe on this part embrace:

  • Use the right stage of precision
  • Format numbers to match the context
  • Clearly label all numbers proven
  • Explicitly label the dimensions of charts
  • Examine that your numbers truly make sense

With some easy methods, you’ll allow the numbers that you simply present to convey your meant message whereas minimizing the trouble required to your viewers to devour and interpret the data. Your purpose is to speak to your viewers the bigger tendencies, patterns, and outcomes your work uncovered whereas utilizing the fewest numbers doable.

Growing the Presentation: Charts, Photographs, and Layouts

The charts, tables, and imagery you incorporate into your knowledge-driven presentation and your group of them inside your slides may have a big affect in your viewers’s notion of your presentation. The charts, tables, and imagery may also illustrate a lot of crucial messages that you simply intend to ship as a part of your story. Consequently, it’s effectively well worth the effort to fastidiously think about which visuals to make use of, how one can format them, and how one can lay them out in your slides. A number of the ideas you should observe on this part embrace:

  • Incorporate a mixture of chart sorts and slide layouts to keep away from repetition
  • Shun extremely technical or advanced diagrams
  • Apply constant, simply interpretable formatting to tables and charts
  • Match colours to the context
  • Resist the urge so as to add superior options to charts simply because you possibly can

When you settle for the truth that you can’t take uncooked output from a technical software program package deal and drop it into your presentation, you’ll haven’t any alternative however to create your individual charts, tables, and imagery to speak the data you wish to convey. When creating charts and graphs, it doesn’t take a lot incremental effort to make sure that you create and lay them out in a means that can make your presentation look nice whereas efficiently speaking your core messages to the viewers.

Delivering the Presentation: Ultimate Presentation Preparation

After you’ve developed your knowledge-driven presentation content material, you could put together and observe your supply. Realizing what you’ll say, anticipating the questions you’ll obtain, and validating that your spoken phrases movement easily are important to success. With out correct preparation, you danger having all your earlier work be for naught. A number of the ideas you should observe on this part embrace:

  • Seek the advice of a confidant and/or sponsor
  • Adapt your presentation to the viewers
  • Be ready to make your presentation substantively shorter
  • Have a number of backup plans for dealing with issues that may come up
  • Guarantee your key factors are clear and that you simply draw consideration to the proper locations

Your last preparation is the final likelihood to make sure your messaging is on course, your slides are simple to observe, and your supply efficiently drives dwelling the factors that you simply wish to make. Throughout last preparations, cautious fine-tuning will make your presentation higher and reveal spots the place you should make your verbiage clearer and crisper. Most essential, you possibly can establish the place your content material is strongest (and weakest) and regulate your presentation movement for optimum impact.

Delivering the Presentation: Giving the Presentation

When the massive day has arrived and also you’re stepping to the entrance of the room, there are nonetheless a variety of issues to give attention to if you need your presentation to be a hit. There are particular presentation mechanics to make use of, in addition to some essential rules to observe, as you ship your knowledge-driven presentation. A number of the ideas you should observe on this part embrace:

  • Learn the room and tune your supply to what you see
  • Deal with troublesome viewers members
  • Be trustworthy and assured whereas not hedging an excessive amount of
  • Drive dwelling the impacts of your work and associated suggestions for motion
  • Shut with a “wow” to complete sturdy by tying the outcomes to a bigger context

After all of the work that went into preparing for the massive day, your last supply may have a big impact on whether or not these efforts repay. You could be sure that you make your supply compelling. If you happen to win the belief and confidence of the viewers, you possibly can encourage them to embrace your conclusions and act in your suggestions. This, in flip, will enable your efforts to be a convincing success!


Successful The Room is supposed to be a handbook that you simply preserve in your desk so to consult with it on an ongoing foundation throughout presentation improvement. Identical to athletes proceed to observe fundamental expertise all through their careers, additionally it is essential to always refresh your self on how one can create and ship knowledge-driven data successfully and to routinely observe the fundamentals.

In a staff setting, giving troublesome suggestions to teammates is simpler and fewer private should you can say “It says within the guide to do it this manner” versus “I don’t suppose you must do it that means.” By preserving the guide helpful as a reference, readers of all expertise ranges and roles will significantly improve the effectiveness of their very own knowledge-driven displays.

This weblog content material derived from the guide Successful The Room: Creating and Delivering an Efficient Knowledge-Pushed Presentation (John Wiley & Sons, 2022)

Weblog initially revealed by the Worldwide Institute for Analytics

The publish Creating and Delivering an Efficient Knowledge-Pushed Presentation appeared first on Datafloq.


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