For founders who wish to launch apps, ‘being non-technical will not be a limitation’ – TechCrunch

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Based mostly in Warsaw, Poland, Intent assists all kinds of corporations with every little thing from product design and UX to improvement and deployment of related gadgets. It caters to numerous sectors, with prospects equivalent to sleep tracker ŌURA, trivia sport HQ, Tomorrow Well being, Samsung, Mercedes-Benz and Nike.

To get a take a look at how Intent tailors its strategy to shopper wants and the way the corporate helps shoppers get their merchandise from inception to the market, we spoke with Wojciech Borkowski, its head of enterprise improvement, and CTO Peter Tuszynski.

As a improvement store, how concerned do you get when serving to shoppers validate concepts earlier than they bring about their apps to market?

Our service goes past being a typical dev store, as we align with shoppers to be “suppose companions” — that is the methodology we use when approaching any new undertaking. We assist shoppers to validate concepts, as their success is essential to the result of a undertaking. We act as a second pair of eyes and assess the undertaking and its assumptions via our frameworks and strategies, equivalent to design sprints and lean canvas.

We solely settle for a low share of shoppers who strategy us, as a result of we’re extremely specialised in delivering digital options the place a bodily gadget is current.

It’s essential to have a battle-tested course of for product validation. Our shoppers are sometimes very targeted on the {hardware} aspect, which requires us to be extra diligent when engaged on the software program/firmware aspect of the undertaking to make sure every little thing will work collectively easily.

Are you able to describe the consumption course of for brand new shoppers? How do you assess their necessities, and what info do you want earlier than you possibly can share an estimated undertaking timeline and price range?

We apply our personal processes partially or absolutely relying on the place the shopper is at with their product improvement. Our PM and UX groups additionally conduct workshops, as we sometimes work with net-new undertaking sorts and issues that we haven’t finished earlier than.

We have to perceive the price range, undertaking targets, and timelines to assist the shopper navigate the undertaking and get it to suit their necessities. That is finished via workshops and some methodologies that we use to get us and the shopper aligned by way of information and undertaking scope.


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What’s a ballpark quote for the typical undertaking, and the way continuously do you talk with shoppers as soon as the work is underway?

Every undertaking is completely different, however the majority of tasks fall into the six-figure vary.

We’ve got developed other ways of working that we apply primarily based on the undertaking sort and shopper expectations. We deploy a variety of instruments to maintain shoppers updated, and that is sometimes accompanied by completely different assembly sorts, equivalent to developer dailies and weekly or biweekly demos and planning periods, which observe a scrum format.

What share of your shoppers are non-technical individuals who have an thought, however no coding expertise? How a lot of a limitation is that for launching an app?

Round 50% of our shoppers are non-technical founders beginning a net-new undertaking, which implies Intent acts as a “suppose accomplice”, or, in impact, a CTO for his or her undertaking. Many profitable startup founders don’t have any technical background, however do possess nice product, gross sales and advertising and marketing abilities, so being non-technical will not be a limitation when working with the correct technological accomplice.

We not solely act as a accomplice, we are able to additionally assist them construct their very own inside workforce, even going so far as hiring a CTO.

As a guide, helps shoppers keep away from scope creep a part of your function? In that case, how do you assist handle their expectations?

Sure, that’s why we emphasize understanding their buyer personas and consumer journeys. We then work with the shopper to scope out their MVP utilizing industry-leading workshop methodologies and processes.

We’re very diligent in prioritizing the options that make their approach into the prototype, and we actively keep away from reinventing the wheel by utilizing many ready-made parts that we are able to rapidly combine into the undertaking with out spending a lot time doing customized improvement.

What’s your common timeline for delivering a working app after you’ve signed a contract? What do you must accomplish earlier than you possibly can share wireframes?

Every undertaking may be very completely different, as we try to prioritize the event of name new concepts that take us out of our consolation zone. That stated, we are able to sometimes construct an MVP for any product inside 4 months.

Do you additionally oversee the QA course of? Can Intent assist shoppers navigate the approval course of for app shops?

Not solely can we oversee the QA course of, we deeply consider in partaking QA engineers from the earliest days of the undertaking to allow them to get a head begin on designing the general testing technique and creating check instances.

Moreover, our employees has a deep understanding of the approval course of for a given app platform, together with the rules that should be adopted. Our engineers frequently attend conferences like Apple’s WWDC or Google’s IO, the place they get to fulfill and speak with people who’re accountable for the approval course of to allow them to give higher assist when any sudden points come up in the course of the software submission.

Do you present any advertising and marketing providers?

We don’t provide pure advertising and marketing providers to shoppers, however can assist them determine personas for his or her shopper sorts, which in flip helps them determine the perfect distribution channels.

Do you’re employed on each hybrid and native apps? What are you able to inform us about the advantages and disadvantages of every, and when do you encourage shoppers to go hybrid?

We work on each native and hybrid apps. Since we concentrate on constructing apps that speak to numerous peripheral and related gadgets, native applied sciences prevail. Nonetheless, we have now working expertise with practically each hybrid stack on the market (React Native, Flutter, and so on). The truth is, we keep a few of the most generally adopted open supply Bluetooth Low Vitality libraries for ReactNative.

Each undertaking is completely different and quite a lot of the work we do is net-new, that means it hasn’t actually been finished earlier than. There isn’t a silver bullet stack we advocate to our companions. Nonetheless, our workforce has discovered Flutter is nice for deploying prototypes rapidly. For apps that require the native feel and look, particularly on iOS, we are inclined to lean in the direction of a local toolchain.

Have you ever ever turned down a shopper? Are apps you received’t work on, e.g, video games, relationship, and so on.?

Sadly, we solely settle for a low share of shoppers who strategy us, as a result of we’re extremely specialised in delivering digital options the place a bodily gadget is current. The {industry} of related gadgets remains to be maturing, which implies we needed to coin our personal time period, “PxD,” which we describe because the “intersection of bodily and digital.” A very good cultural match can also be a giant issue on each side, as nobody needs to butt heads all through the undertaking.

Who owns the supply code as soon as the undertaking is full? How is the supply code managed?

The mental property rights of the undertaking and code possession belong to our companions. We don’t observe vendor lock-ins. We discovered one of the simplest ways to retain a shopper is to ship excellent work backed by years of expertise.

Usually, we use Github to retailer all our supply code and combine it with steady integration pipelines so that every piece of code our engineers decide to the repository is routinely examined and constructed. For some particular tasks, we have now aligned with our accomplice’s setup, which embrace Gitlab and self-hosted git repositories.

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