H&M trials ‘H&M with Associates’

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H&M has began trials of its new market mannequin in Germany and Sweden. Internet buyers can now discover objects from third-party manufacturers within the part of the web site known as ‘H&M with Associates’. If profitable, the mannequin can be prolonged to different markets.

A month in the past, H&M launched its annual numbers, displaying that it made 1,36 billion euros in pre-tax income. The net department grew 30 % in 2021. The corporate introduced that it could proceed integrating on-line and bodily channels. It has now expanded on its on-line channel.

Market trials

The H&M Group has began trials of ‘H&M with Associates’, which has added 13 womenswear labels from third-parties and 15 males’s ones to the web site. Amongst them are Lee, Wrangler, Fila and Crocs. Objects from different labels which are a part of the H&M Group (like Monki, & Different Tales, Arket and Weekday) are additionally obtainable on the platform.

‘Each Sweden and Germany have a protracted custom of catalogue procuring.’

{The marketplace} is now energetic in Sweden and Germany. “Each Sweden and Germany have a protracted custom of catalogue procuring, and in Sweden we launched our on-line store in 1998, whereas in Germany the net store has been working for 15 years. This is the reason we began our take a look at with these two markets, and we’ll regularly add extra markets on-line”, stated a spokesperson from H&M. When {the marketplace} can be expanded to different international locations continues to be unclear.


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