How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation

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The Covid-19 pandemic has impacted how entrepreneurs function all world wide. Though the emergence of lockdown and social distancing measures have closely disrupted many industries in unprecedented methods, the ever-growing quantity of rising unicorns portrays a panorama that’s ripe for innovation. 

Because the comparatively delicate omicron variant of Covid-19 provides new hope for a future with out restrictions, we’re already seeing entrepreneurs flip to the recent wave of digital transformation as a way to create extra profitable endeavours. 


(Picture: SeaStr)

Because the Crunchbase information above suggests, the worldwide new unicorn rely throughout every month accelerated at a major tempo in 2021, averaging 46 new unicorns every month – a fee of 1.5 every day. 

At its peak in March, we noticed 58 recent unicorns minted – greater than double the very best posted in 2020. 

Such spectacular outcomes level to a altering market, through which entrepreneurs can use extra environment friendly digital instruments to construct thriving companies. With this in thoughts, let’s take a deeper look into how digital transformation helps the expansion of entrepreneurs: 

Using Instruments within the Digital Age

The pandemic pressured companies to suppose extra digitally about their processes. As lockdowns and self-isolation measures turned extra widespread, workforces needed to turn into extra distant. By tapping into a wide range of totally different digital platforms, companies had been ready to cut back the danger of transmitting the virus while sustaining a level of productiveness. 

The Economist

(Picture: The Economist)

Though the information above reveals that outcomes can differ dramatically relying on geography, on common, round 50% of employees world wide consider that working from residence permits them to be extra productive. Basically, the pandemic might have shattered the notion that we’re at our greatest when in an workplace atmosphere for good. 

Distant workforces have been bolstered by collaborative instruments like Zoom convention calls, Slack messaging providers, and job delegation platforms like Monday. Video conferencing has additionally made its method into customer-facing industries too – serving to to generate a greater degree of customer support. 

Moreover, cloud-based file-sharing platforms like Dropbox and OneDrive are serving to to maintain companies extra environment friendly with out the need of conferences – with advanced paperwork able to changing into accessible immediately throughout a complete community of groups and employees members. 

After all, not all companies are able to working on a totally distant foundation. However as restrictions over Covid-19 ease, entrepreneurs should determine how one can use their instruments and the liberty of choosing how distributed they need their employees to be. 

In 2021, Microsoft launched a brief video offering insights into how a distributed workforce might perform in an trade ripe for digital transformation. While that is nonetheless comparatively new, the expansion of digital instruments have paved the way in which for better effectivity throughout a variety of startups. 

The Age of Good Time Administration

Not solely has job delegation and inner information turn into way more digital within the wake of the Covid-19 pandemic, but additionally time administration. 

The latest emergence of sensible audio system have opened the door to the prospects of private service to assist handle time, conferences, appointments, and initiatives all through every day, however we’re now seeing an rising development whereby entrepreneurs are trying extra to digital assistants to assist them. 

Digital assistants are typically freelancers who supply shoppers entry to an array of providers – often on an entirely distant foundation. 

These digital assistants will doubtless concentrate on a particular discipline to raised assist essentially the most pertinent considerations of their shoppers. For example, some assistants may be fluent in accounting or QuickBooks, while others might be extra social media or advertising based mostly. 

Time and many others, a worldwide digital assistant service recognised by Investopedia, The Stability, and Match Small Enterprise as an trade chief, claims to have helped over 22,000 shoppers to save lots of greater than 1.2 million working hours by way of their group of vetted and skilled private assistants on-line. 

“Many ‘lockdown’ enterprise house owners may have put their coronary heart and soul into their companies, working 15 hour days, seven days per week,” mentioned Katie Jenkins, who lately launched her personal digital assistant enterprise, V2Pi. 

“Some will now must regain some work-life stability. Many duties could be outsourced and that’s the place digital assistants like me are available in. The very best duties to outsource to a digital assistant are these which is able to save the shopper essentially the most time and which are repeatable.”

Latching on to Huge Knowledge

Digital transformation has additionally made entrepreneurs way more conscious of the actionable information they produce. That is important as a result of anomalies sometimes emerge from information which are each granular and high-frequency. Granular information typically reveals patterns that will in any other case be hidden by top-line averages, while high-frequency information permits rising patterns to be swiftly recognized. 

That is notably vital within the age of the pandemic. As client and shopper behaviour modified within the wake of Covid-19, companies shortly discovered themselves having to adapt quickly to unprecedented circumstances. 

For example, sports activities occasions had been discovered to have declined when occasions had been cancelled, suggesting a behavioural rebound within the wake of lockdown measures, however granular information means that declining attendances had been already underway previous to the shutdown of areas throughout the US – indicating that the shift on this trade was truly a consumer-driven prevalence. 

Though the acceleration of digital transformation has pushed extra brick and mortar companies on-line, the brand new panorama can truly make it far simpler for entrepreneurs to trace the information that’s produced regarding their endeavours. 

By means of platforms like Google Analytics and Ahrefs, it’s attainable to realize complete insights into how guests work together with web sites and navigate by way of the funnels inside. Cart abandonment could be pinpointed and investigated on the pages themselves and rectified in a matter of moments – whereas a bodily cart abandonment could be far too nuanced to generate actionable insights. 

For entrepreneurs, the age of digital transformation has helped to realize extra thorough insights into what goal audiences are like, and the way they reply to advertising supplies and varied promotions. 

Though the Covid-19 pandemic has been disruptive for industries on a worldwide scale, the rising variety of unicorns rising over the previous 12 months means that the digital transformation that it’s introduced with it has enabled entrepreneurs world wide to thrive.

Dmytro Spilka

Dmytro is a CEO at Solvid, a artistic content material creation company based mostly in London. He is additionally the founding father of Pridicto, an internet analytics startup. His work has been featured in varied publications, together with, TechRadar, Hackernoon, TNW, Huff Publish, and ReadWrite.

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