Maintaining Google Play protected with our key 2022 initiatives

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Posted by Krish Vitaldevara Director, Product Administration, Play and Android Belief & Security

Safety illustration 

Maintaining Google Play protected for customers and builders stays our high precedence. Over the previous 12 months, we’ve partnered with builders to make sure their apps are protected. We helped builders to defend their apps, put together to share their information security practices with customers, and collaborate on constructing extra personal promoting expertise. We additionally continued investing in machine-learning detection and enhanced app evaluation processes to cease apps with abusive or malicious content material earlier than anybody can set up them.

We additionally notice that it may be difficult for builders to maintain up with the tempo of change on this evolving privateness and safety panorama. We’ve been aware to provide builders clearer updates, extra time for substantial adjustments, and extra useful data via Inbox Console Messages, world webinars, and extra training assets. Immediately, we’re excited to share extra about what’s forward in 2022 to provide you loads of time to organize.

What we look ahead to this 12 months

Giving everybody a transparent strategy to perceive an app’s information security practices

Builders wish to clarify information security to customers in a transparent and easy means. Within the upcoming Information security part in your app’s Play retailer itemizing, you may share how your app collects, shares, and protects consumer information. Customers instructed us that they worth having this data to assist them determine if an app is correct for them. They’ll begin to see the Information security part in Google Play retailer in late April, so be certain to submit your Information security type quickly. Accomplished Information Security types can be required for all app updates beginning July 20.

Constructing a extra privacy-friendly strategy to promoting

We not too long ago introduced that we’re increasing the Privateness Sandbox initiative to Android. We’re engaged on progressive options to enhance consumer privateness, whereas persevering with to assist key mechanisms that builders depend on to construct their companies and supply entry to free apps for everybody. We’re constructing this expertise in shut collaboration with builders. Be a part of our e mail publication to remain up to date.

Defending builders’ apps from privateness and fraudulent exercise

Final fall, we began rolling out the brand new Play Integrity API that can assist you defend their video games and apps and be certain that customers have the meant expertise that you just designed. Now, everybody has entry to this new API, making it simpler to detect suspicious visitors and reply sooner to points like fraud and dishonest. We have constructed this in a future-forward means so as to simply get new options with little construct time required to improve. Discover ways to set it up on your apps right here.

Serving to builders navigate SDKs

Builders shared that they need sooner communication from SDK suppliers about essential updates, so final 12 months we gave SDK suppliers a strategy to notify you about pressing points in your Google Play Console. You’ve additionally shared that you just wish to be taught extra about an SDK’s security and reliability to keep away from losing construct time or exposing customers to unsafe practices. In a couple of months, we’ll begin sharing data like an SDK’s adoption ranges, its retention price, and the runtime permission it makes use of that can assist you select the fitting SDK for what you are promoting and customers.

Enhancing protections for youths and households

Final 12 months, we continued to refine our promoting restrictions and parental management necessities to additional improve privateness and security for youths. Eligible builders can now add a badge to their upcoming Information security part, highlighting that they’re dedicated to following our Households coverage. You’ll additionally see continued coverage updates this 12 months designed to assist defend children’ security and privateness. Be a part of our coverage webinars or watch our PolicyBytes to remain up to date.

Accountable Information Assortment and Use

Builders ought to solely acquire and use the information required for app performance and enchancment. For sensible tips about this entrance, you may view our greatest practices information. This 12 months, we’re persevering with to align permissions extra carefully with the suitable use circumstances. We’re additionally in energetic conversations with builders about methods to mitigate dangers from apps that leverage APIs in older Android OS variations. Keep tuned to our coverage replace emails, as we’ll share extra quickly.

Thanks on your partnership in making Google Play a protected and reliable platform for everybody.


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