The subject of this present is strictly why we wish to be the hosts of this podcast. We study quite a bit about all areas in our enterprise. On this present, we dive into the advertising and marketing area. We’ll study fashions like multi-touch, carry research, time decay, and extra. We discuss Knowledge Science for Advertising Attribution.
Put merely, advertising and marketing attribution is the analytical science of figuring out which advertising and marketing techniques are contributing to gross sales or conversions. After which there’s a Knowledge Science twist to this.
- Ernst Kuiper; Knowledge Scientist and Craft Lead Knowledge Science
- Ivan Budincevic; Senior Software program Engineer Knowledge Science
Peter Paul van de Beek
Ivan refers to measuring 2.0 (M2) Measuring 2.0 – Streaming measurements; this episode discusses the supply which is used for Advertising Attribution.